As a global manufacturer of industrial and agricultural equipment, Vermeer utilizes a telematics service for both their customers and dealers. During my involvement with this project, I gained a deeper understanding of the complexities involved in designing for this domain. Our team faced numerous challenges that required creative solutions, and we tackled these by prioritizing user testing throughout the project.

 

By putting the user first and understanding their needs, we were able to uncover critical issues with the experience. Through journey mapping, user interviews, and wire-framing, our team iterated on various designs, collaborated closely with developers, and conducted frequent audits of the Beta environment to ensure correct implementation and a smooth handoff. We placed a strong emphasis on accessibility and assured that our design colors were cohesive across the larger site.