Dr. Johns, Country Dairy, and Old Orchard
The following images showcase a range of packaging design products I created while working at a marketing agency. Throughout the design process, I collaborated closely with clients to develop several iterations based on their feedback and worked on sketching out design concepts. I learned that designing products for grocery stores requires following specific guidelines and requirements such as barcodes, nutrition facts, font size, kosher logos, and more. I also worked with printers to ensure accurate coloring, trimming, and proofs, and was even able to test some samples.
The Problem
Our agency received requests from multiple companies seeking new packaging designs for their new products. We were limited to using their existing branding as the foundation for our work.
The Solution
I created various designs, which involved sketching out initial concepts, providing art direction for photography, creating illustrations, producing prototypes, and writing copy for the labels.
