Chimes Ginger Chews
Chimes offers a delicious and healthier alternative to candy with their ginger chews, made using just three ingredients, which are free from any additives, dyes, and artificial flavors.
This project was centered around creating a campaign for Chimes that was both humorous and memorable. Through the use of Photoshop, I aimed to design ads that would spark awareness and interest in this unique brand and make a lasting impression on viewers.
I won a Gold award for this project in 2019 through the West Michigan AAF Gold Student ADDY Awards for Magazine Advertising.
The Problem
As a small, family-owned company that had recently entered the U.S. market, Chimes was facing the challenge of gaining exposure and increasing their brand recognition.
The Solution
The objective of this campaign was to raise brand awareness and expand the market reach of Chimes by creating a consistent and engaging advertising campaign, complemented by an interactive web presence.
